El empleo de la arquitectura en los medios de prensa. Precisiones sobre la propaganda política del primer peronismo en la provincia de Mendoza (Argentina)

Abstract

This paper addresses the relationship between photography and architecture. More precisely, it focuses on the circulation of images of works of architecture in the press of the province of Mendoza in the first half of the twentieth century. 

Analyzing the photographs published in recent years in local newspapers and magazines, we observe that reproductions of works of architecture were steadily used as a tool to represent different ideas. During the studied period, we can distinguish a shift of interest in the dissemination of these images. First, we find these photographs were used by private owners as a sign of their purchasing power. Then, as photographic techniques became more common and widespread, architectural photography was used as propaganda by the government, especially during the Peronist administration on which we will focus more extensively due to its intensive use of architecture as political propaganda.