El paradigma estratégico. Evolución, renovación y desafíos

Ignasi Brunet; Andrés Pazzi

doi:10.52292/j.estudecon.2010.858

Authors

Ignasi Brunet Universitat Rovira i Virgili
Andrés Pazzi Universitat Rovira i Virgili

DOI:

https://doi.org/10.52292/j.estudecon.2010.858

Keywords:

strategy, competitiveness, resource, capabilities

Abstract

The main objective/purpose of this paper is to present the evolution of strategic thought that, has affected the prevalent premises on which firm´s conceptualisation has been traditionally based. These premises have been subjected to scrutinizing that finally led firms towards introspection, since they become ware that only through the acquisition of distinctive competencies, they can be competitive at present times, according to Resource-based Theory.

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